Art Direction


Born Objects is a fictional collection of small domestic forms defined by colour, proportion and tactile presence. The green cylindrical object and open desert imagery prompted a direction that places precise product silhouettes against landscapes shaped by wind and time.
Otho created a name and visual language that feel direct, warm and materially aware. Product photography uses low horizons, long shadows and concentrated fields of colour. The landscape is not presented as origin or proof; it operates as a visual counterpart, setting the object’s controlled geometry against a surface that is constantly changing.
The identity carries across collection sheets, editorial images and a simple digital catalogue. Typography remains compact and functional, leaving room for scale, finish and edge detail to become recognisable cues. Rich green and mineral orange form the principal palette, with black used as a stabilising frame. Together, these elements give Born Objects a distinct conceptual world without inventing a manufacturing history or making claims beyond what the images can support.


CREDITS
Creative Direction — Sara Yan
Art Direction — Noah Smith
Motion Design — Mason Carter

